I was in full time employment, after all. + At about the same time, TED began to expand to other countries.Ī few Google search strings later, and I’m emailing the new license holder of TEDxAmsterdam*, wondering if there was anything “small” way I could help out. I know you will have your own favourites. Do you remember? That was the year Ken Robinson gave his talk on schools killing creativity - and Elizabeth Gilbert on creativity, and Chimamanda Ngozi Adichie on the single story. That was around 2009, and TED and TEDx were starting to take the world by storm. I can’t quite explain why, or put my finger on what triggered it - I was hungry for more meaning. + But at a certain point, I realised it just wasn’t feeling like enough. I was good at writing, preparing presentations for executives, leading events and delivering good messaging. + A little background: in the mid-2000’s, I was doing pretty well on the B2B tech communications ladder at a company I loved.